You talk.
Your AI edits.
No waitlist. No app. It works today.
Give Claude one video of you talking. Get back a finished reel with your hook, your captions, your name. Free plugin. Runs on your computer.
One went in. One came out.
Here's the trade, out loud: your email, and the download is on the next screen. No card, no account, nothing expires, unsubscribe in one click. Works with Claude Code and Claude Cowork, Windows and Mac.
What is it
It's a plugin.
A plugin is a small box of files you add to an AI you already use. This one teaches Claude a new job: editing your reels.
Not this
An app you have to learn
No timeline. No buttons. No tutorials. You talk to Claude the way you already do.
Not this
An editor you have to hire
Nobody to wait on, nobody to pay per video. It runs on your computer while you get coffee.
Not this
The AI itself
You bring Claude. I'm not selling you the AI. This is the thing that makes your AI good at this one job.
Think of it like a recipe.
Claude is the cook. Reel Engine is the recipe card. Your video is the groceries. Hand all three over and the cook makes the same dish every time, with your name on the plate.
How it works
Three steps. No editing.
1
Film yourself talking
Your phone is fine. Say the thing in 30 to 60 seconds. Don't worry about the framing.
2
Hand it to Claude
Drop the file in and say:
reel this3
Post the reel
You get the finished video and a caption. Post it, or let Claude schedule it if you've connected a posting tool.
In between, Claude does the work. It reads what you said. It picks your best line. It cuts the dead air. It builds the words and graphics to match. Then it checks its own work, frame by frame. About five minutes per reel.
What's on the reel
Every second, on purpose.
- Your face stays in frame.It follows you when you move, walk, or point.
- The hook is on screen in the first second.Big, bold, in your color. Pulled from what you actually said.
- Captions, word by word.The word you're saying lights up as you say it.
- Split screens that show what you mean.Name three things? Three cards land. Walk through a screen? A mock app clicks along with you.
- Stamps, a punchline slam, sound hits.Whooshes, booms and pops land on your words, not on a beat grid.
- Your name and link at the end.Name, handle, tagline, call to action. Every reel, automatically.
The part people ask about
Why would I give this away?
I put a $97 price on it. It lasted one day. Then I did the math.
An artist who can't edit posts twice a month. An artist who can post every day gets found. I want a thousand people posting. Not thirty people paying me.
So here is the deal, out loud. The tool is free. It stays free. What I sell is me. My time. My help. Me in the room with you, building the whole thing on your songs. That part was never going to fit in a zip file.
If you take the engine and never give me a dollar, that's a win for me. You'll be posting, and you'll know where you got it.
That is why I ask for your email. Not to trap you. I need a way to send you help when you get stuck. And you need a way to reach me. One click and you are off the list. You keep the plugin.
The $97 never went away. It moved. It's Pro now, for the people who want more. The free one stays free.
Every reel made with this has my name in the file. A thousand artists posting every day. I could not buy that kind of reach. They get the tool for free. That is the trade.
Receipts
The tool is new. I'm not.
Reel Engine came out in September. The tool is new. I'm not. Fair enough. But I have done the other part for fifteen years. These four worked with me long before this tool. They are talking about me, not the plugin. Their words. Their phones. No edits.
“He opened my eyes to the reality of the music industry. I was spinning my wheels thinking one of my tracks was just going to randomly take off.”
DJ Pless Jones
DJ, producer, founder of Artist Community Blueprint
Sept 2026 · worked with Chad since 2023
“He has taught me about life, credit, stability. He has been a mentor to my life.”
Daquan Mintz
Street Runner Star
Sept 2026
“He showed me everything. He told me about things that I never even knew how to do. Never even thought that I could do.”
Nasty Boy T
On The Independent Musician's Hustler Guide to Wealth
Jan 2021
“Did y'all see me doing it in the music industry? It came from learning from your dog firsthand.”
Logan H.A.
Artist
Sept 2026
Why only four? I was sent twenty-three. Nine were the same two scripts, read by different people. I threw those out. Four real ones beat twenty-three fake ones. So four is what goes up.
The wall
Built with the engine.
Those four were talking about me. This wall is for the tool, and it works the same way: real people, real reels, their words.
0
reels on the wall
This wall is empty on purpose. It's day one.
Be the first name on it
Your reel goes here.
And here.
Slot 02
Slot 03
How you get on it: grab the engine, make a reel, send me the link. I'll come watch it and leave something real in your comments. If it worked for you and you're willing to say so, you go on the wall with your name and handle. No scripts, no swaps, no favors.
Where this goes
The tool is step one. Here's the rest.
Reel Engine
The plugin. Make all the reels you want, on your own computer. Yours even if you never work with me.
Reel Engine Pro
Your song on every reel. Three looks. A live build with me every month.
The room
Each week I show what is working. I show my real numbers. You ask. I answer out loud. Everybody gets the fix.
Focus Music University
The whole machine, built on your songs. Hooks. Rollout. The part where fans buy. 15 years of receipts, put to work on your case.
See how it works
Me, hands on
I sit with you and we build it live. Just a few spots. There is one of me.
Book a time
I will not sell you step three until step one has worked. That is the whole rule.
What you get
What's in the box. What you need.
In the box
- The pluginInstalls into Claude in one step. That's the thing.
- The rulebookHow Claude decides the cuts, the hook, and which graphic goes where. Plain English. You can change it.
- The exampleThe exact reel on this page, as a file. Copy it, change it, learn from it.
- Your brand fileChange five words (name, handle, tagline, link, color) and every reel is yours.
- Everything elseFonts, scripts, sound effects. Nothing to subscribe to inside.
Honest part: your video never leaves your computer. This runs on your machine, not on mine, so I never see your footage. And it can't fix bad audio, so film somewhere quiet.
You need
- ClaudeClaude Code or Claude Cowork. Any plan that runs them.
- A computerWindows or Mac. It runs on your own machine. Learning to run it is the skill.
- 10 minutesTo install. Claude walks you through it.
Coming Oct 26
Want it to play your song?
Reel Engine Pro
The free plugin edits you talking. Pro is built for artists.
Song Mode.
Drop your track in. Claude finds the best 15 seconds and puts it under your voice.
Promo Mode.
No talking. Your song, lyric captions, cover art, out now.
Style Packs.
Clean, Hype or Cinematic. One word switches the whole look.
Monthly Pro Build.
Once a month I edit Pro members' reels live, on their songs.
$97 one time. Founders get it for $47 on Oct 26. No subscription. You keep it.
Questions
Straight answers.
Is the free one going away?
No. Everything on this page stays free. Pro adds new things. It never takes old ones away.
What's the difference between free and Pro?
Free edits you talking. Pro plays your song, does music promos with no talking, switches between three looks, and gets you in a live build with me once a month.
It's really free? What's the catch?
Really free, no card, nothing expires. The one thing I ask for is your email, and I'd rather tell you that here than spring it on you after you click. The catch is that I'm hoping the tool works so well you want to know what else I know. If it doesn't, you keep it anyway and you unsubscribe in one click.
Why do you want my email?
So I can follow up. I send the setup walkthrough, and when I figure out what's working I send that too. I was about to charge $97 for this and an email is the only thing I'm asking back, so I'm not going to pretend it costs nothing. Unsubscribe whenever and the plugin stays yours.
Do I need to know how to code?
No. You talk to Claude in plain words. "Reel this." "Make the hook harder." "Use blue instead of gold." Claude does the rest.
Do I need to buy Claude too?
You need access to Claude Code or Claude Cowork. If you already use Claude, you're set. That's a separate thing from Anthropic, not from me.
Will my reel look exactly like the one up top?
Same bones: tracked crop, captions, boards, stamps, punchline, end card. Your colors, your name, your words. Different footage makes a different reel, because Claude decides fresh every time.
Does it post for me?
It can. If you connect a scheduler like Metricool to Claude, say "post it" and it goes out. If not, you get the video file and a caption to post yourself.
How long does one reel take?
About five minutes on a normal laptop after setup. Longer clips and slower computers take longer. The first install adds a one time download of the speech model.
What if I get stuck installing it?
Message me the word STUCK and tell me what happened. I read those myself and I answer them. That's not a support ticket, that's just me.
Can I change how it edits?
Yes. Everything is a plain file you can read. Ask Claude to change the rules, the look or the sounds, and it edits the files for you.
Get it
Stop editing. Start talking.
Take the whole thing. One email and you're done. No card, nothing expires, and if you get stuck I answer those myself.
Rather DM me? Send me the word ENGINE on Instagram and I'll get it to you.